About Lulabug

Hi, I’m Claire-Jayne, owner of Lulabug and mum to three gorgeous little kids.

Lulabug is an Irish online baby and kids store selling a beautiful range of quality toys and gifts. From wooden toys, arts, crafts and puzzles to balance bikes and ride ons, you will find something for all ages.

A lot of people ask me where the name Lulabug came from? Lulabug was a nickname my own mum Fionula had when she was a girl. My own little girl Jaime also used to call her ‘Lula’ when she was a toddler. My mum sadly passed away and when I started my own business I really wanted to make her a little part of it.

I launched Lulabug in March 2020 with my own range of wardrobe dividers and milestone stickers. I loved every minute of designing and developing them; it was a little creative outlet for me. I have a background in Marketing and have always had a passion for beautifully designed and high quality products. I had big dreams for Lulabug. Fast forward to October 2022, and after lots of hard work behind the scenes, I relaunched Lulabug to include some amazing kids brands.

I always knew the type of brands I wanted to add. With three little kids we have tried and tested everything. It was important to me to stock products that were not only fun but of a high quality and safe (especially when little babies put everything in their mouth). We now have a beautiful range of toys and gifts that can be loved, cherished and passed to friends and down the generations.

Thank you for visiting Lulabug and I hope you find something you love.

Claire-Jayne xx